Yoobi is based on the simple idea; providing colorful and vibrant supplies to schools and offices while also giving back. Yoobi means “One for you, one for me.” So for every Yoobi item purchased, the company contributes an item to a classroom in need through the United States. Their founder and CEO Ido Leffler joins IMMINENT Digital’s CJ Follini to discuss the companies core focus, as well their partnerships with Starlight Children’s Foundation and Kids in Need Foundation, and collaborations with big name talents like Usher, Pharrell Williams, and Jonni Cheatwood.