Afdhel Aziz, Brand Director at Absolut Labs

This week a look at some of the brands that have discovered the immense benefits of cause marketing.  Afdhel Aziz and CJ Follini discuss how TOMS, Citi, Dulux, and others experienced tremendous brand awareness through genuine cause marketing campaigns.  But the key is that these were genuine efforts to help a community and not just … Continue reading Afdhel Aziz, Brand Director at Absolut Labs